Viking Cruises, a cruise line formed in 1997 that offers river, ocean, and expedition cruises, has submitted 16 trademark applications, indicating its ambition to enter the realm of non-fungible tokens (NFTs) and the metaverse.
According to the applications, which were filed with the USPTO on October 18, the company intends to provide:
- Media authenticated by NFTs;
- Virtual goods, namely, onboard product offerings, food and beverages and consumer merchandise for use in online virtual worlds;
- Computer programs featuring travel and travel tours apps and games for use in virtual worlds;
- Online marketplace for buyers and sellers of downloadable digital goods;
- Software for selling, buying, trading, storing and managing NFTs, digital media, and more.
The news was tweeted by trademark attorney Michael Kondoudis.
#VikingCruises has filed 16 trademark applications claiming plans for:
— Mike Kondoudis (@KondoudisLaw) October 25, 2022
▶️ NFTs
▶️ Virtual foods + drinks + travel + tours
▶️ Digital goods marketplaces
▶️ Software for creating, selling, buying, and trading NFTs + digital media + digital goods#NFTs #Metaverse #Web3 #Cruises pic.twitter.com/m6pAgCb6xd
Although the cruise industry has not yet fully embraced Web3, numerous lines are jumping on board:
- In August, Carnival Cruise Line filed similar trademark applications to enter the metaverse and NFT space.
- In May, Celebrity Cruises announced the release of its ‘Peacemakers Sunset‘ NFT collection.
- In April, Norwegian Cruise Line (NCL) announced the launch of its NFT collection.
