Twisted Tea, the No. 1 hard iced tea brand in Massachusetts, announced a partnership with Sesame3, a web3 platform for brands, to release its first-ever non-fungible token (NFT).
Twisted Tea’s NFT Drop offers customers real-world value and can be retained, traded, and bought using regular payment methods, avoiding the requirement for a crypto wallet.
To celebrate the launch, Twisted Tea is giving away its first-ever NFT to one super-fan, who will have their photo printed on the back label of up to 100 million Twisted Tea cans that will be distributed across the country.
🚨CONTEST ALERT🚨 Want Twisted Tea’s first ever NFT AND your face on up to 100 MILLION CANS? (Yeah, you do). Submit your best Twisted Tea picture by 8/3 here for a chance to win: https://t.co/tdZSI2BSzs . Check the thread for contest deets: pic.twitter.com/LhfqYVufW5— Twisted Tea (@TwistedTea) July 25, 2022
Twisted Tea fans may visit TwistedTea.com/NFT beginning July 25 to submit their photo and explain why they deserve to be on a back label for a chance to win the Twisted Tea NFT. On August 3, one winner will be picked.
In addition to having their photo printed on up to 100 million Twisted Tea cans, the NFT winner can use Sesame3’s web3 platform to auction off the NFT to the highest bidder, giving the new NFT owner the option to have their photo printed on a limited number of Twisted Tea back labels.