The Premier League, also known as the English Premier League, and the top level of the English football league system, has filed two trademark applications for its name, its “lion head” logo and its “a loving cup trophy” logo, showing intentions to enter the metaverse and the realm of non-fungible tokens (NFTs).
According to the applications, submitted to the USPTO on June 1st, the Premier League aims to provide:
- NFTs, cryptocurrencies, digital tokens, digital collectibles, digital trading cards, and digital art;
- Digital asset trading and exchange services;
- Financial and cryptocurrency services;
- Virtual footwear, clothing, headwear, sportswear.
The news was shared earlier today via Twitter by metaverse trademark attorney Michael Kondoudis.
The Premier League has filed 2 US trademark applications for— Mike Kondoudis (@KondoudisLaw) June 6, 2022
▶️ NFTs, cryptocurrencies, digital tokens + collectibles
▶️ Digital asset trading
▶️ Financial and crypto services
▶️ Virtual clothing, footwear, and sports gear#NFTs #Metaverse #Cryptocurrencies #PremierLeague pic.twitter.com/1tPOU0dIOp
As of now, football has been one of the sports most involved with new technologies and the virtual world, as demonstrated by the continual coming of NFT and metaverse-related trademark fillings.
Leeds United Football Club, for example, launched 11 NFTs to support Ukraine last month.
Similarly, Manchester City collaborated with PUMA to create NFTs commemorating the legendary ’93:20′ moment.