Karlie Kloss, the American fashion model who was named one of the “top 30 models of the 2000s” by Vogue Paris, has teamed up with five digital designers and the leading online gaming company Roblox to enter the metaverse.
Five pop-up stores will be created as part of her “Fashion Klossette Designer Showcase” program, which will run from today, July 12, through July 25.
Fashion 🤝 Tech.— Karlie Kloss (@karliekloss) July 12, 2022
Introducing Fashion Klossette, a Digital Designer Showcase where the next generation of designers are taking it to the metaverse.💥 Working alongside 5 talented digital designers, we created custom collections that push the traditional fashion boundaries. @Roblox pic.twitter.com/euLggUqhbp
Players will be able to purchase exclusive virtual fashion items from each shop. While gamers will possess the pieces forever, they will only be able to purchase them during the limited time each pop-up shop is available.
Six free items are featured in the partnership. Paid things will cost between 50 and 100 Robux, the premium money used in the Roblox universe.