Jeju Island, South Korea’s largest island, plans to introduce non-fungible token (NFT) cards to attract younger tourists.
The initiative, announced in a local report, targets the MZ generation, which includes Millennials and Generation Z.
The NFT cards, set to launch in the second half of this year, will offer various perks for visitors. These include travel subsidies, memberships, and discounts at tourist attractions.
Users will also be able to document their visit details — such as location, time, photos, and videos — on a related platform.
Although specifics about the project, including the blockchain to be used, remain unclear, the move is part of a broader trend in Asia leveraging NFTs for tourism. This follows new guidelines introduced by South Korea’s Financial Services Commission (FSC) in June to regulate NFTs.
Japan has also embraced NFTs for tourism. Last month, NFTs were released to support the 2025 Osaka Expo and showcase digital ink brush art.
In June, Yamakoshi Village launched the “Neo-Yamakoshi Village” project to combat depopulation, preserve cultural traditions, and engage global supporters using NFTs and the metaverse. Earlier, in February, Japan Airlines collaborated with Hakuhodo to digitize local experiences and promote regional tourism.
