Sephora, the renowned beauty retailer, is back with its highly anticipated annual beauty event, Sephoria, for its fifth consecutive year. However, this time around, the company is providing a glimpse into the future by incorporating non-fungible tokens (NFTs) and the metaverse into the festivities.
Scheduled to take place from September 29 to 30, 2023, in New York City, Sephoria offers attendees a unique opportunity to explore the latest beauty trends and exclusive products through engaging hands-on experiences and interactions with renowned brands, beauty icons, and special guests.
In line with the integration of Web3 technologies, the event will introduce an immersive, customizable 3D gaming-like platform. Visitors will have the chance to create personalized avatars and delve into new social touchpoints. They can engage in live chats with Sephora Beauty Advisors and participate in games that enable them to earn Beauty Insider points.
Moreover, attendees will be rewarded with a free NFT, known as Proof of Attendance Protocol (P.O.A.P), upon entering the virtual space. These NFTs will be added to Crypto wallets at no cost.
This isn’t Sephora’s first foray into Web3 technologies. Just last month, when Rihanna’s Fenty Beauty embraced the metaverse with a virtual cosmetic-related experience on Roblox, Sephora was involved in the virtual space as well. The virtual environment showcased Sephora’s distinctive style and colors, inviting visitors to submit and vote for their custom Fenty Beauty creations for a chance to be part of the next product line.
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