Reebok, a fitness clothing and footwear manufacturer, has submitted two trademark applications for its name to enter the metaverse and NFT space.
According to the trademark applications filed with the USPTO on November 18, the company intends to provide:
- Virtual goods, including footwear, clothing, headwear, bags, sports equipment, accessories, and more;
- Retail store services featuring virtual sports goods;
- An online NFT marketplace.
Michael Kondoudis, a metaverse trademark attorney, announced the news on Twitter.
This is not Reebok’s first Web3-related effort. Last year, it partnered with American rapper ASAP Nast to release an NFT collection on RFOX’s NFT Platform. The NFTs were distributed for free and were all claimed within five minutes of their public release. The secondary market for the NFTs was valued at $250,000 USD on the NFT marketplace OpenSea.
By filing these trademark applications, Reebok joins the ranks of other sports brands that have already invaded the Web3 space.
Until now, Nike and Adidas seem to be leading the market with ongoing NFT and metaverse initiatives.