Prada takes another step forward with its Timecapsule project and non-fungible token (NFT) journey.
Next month’s release, the #36 drop, will be themed around the holiday season.
The NFT features a Prada-branded white capsule with a snowy landscape in the background.
The physical product that will go along with the NFT is a limited-edition sweater that combines excellent materials and iconic Christmas themes recreated with a modern twist. The sweater is made of merino wool and has a textured look that resembles the delicate falling of snowflakes.
The NFT will be released on December 1st at 3 p.m. CEST.
Beginning on December 5, 2019, in Europe and running through 2020 and 2021, Prada Timecapsule released a limited edition bowling shirt on the first Thursday of every month, an online exclusive for only 24 hours. In May 2022, it introduced a Web3 touch by pairing each physical item with an NFT.
Prada’s Timecapsule is not the company’s first foray into the NFT market. The brand collaborated with Adidas in January to develop the “Adidas for Prada Re-Nylon Collection,” which includes NFTs inspired by it. Adidas and Prada also worked with artist Zach Lieberman to launch the “Adidas for Prada re-source” NFT auction, which ended at 30ETH, or more than $80,000 (at the time it was sold).
