Following the release of its first NFT in collaboration with Adidas, luxury Italian fashion house Prada has announced the release of its first independent non-fungible tokens.
The NFT initiative, dubbed Prada Timecapsule NFT Collection, is a monthly online event on the first Thursday of each month that allows consumers to access both a gender-neutral physical product and an NFT (a GIF NFT that depicts the digital equivalent of the physical item). Customers will have 24 hours to secure the products.
From June 2nd #PradaTimecapsule customers will have the chance to become the first owners of Prada NFT by purchasing a Timecapsule product which also sees #NFT gifted. #Prada also launches #PradaCrypted the brand’s new community server on Discord. https://t.co/0ZZMaeKL1B pic.twitter.com/WofZryJp2K— PRADA (@Prada) May 30, 2022
The Timecapsule NFT drop #30, created in partnership with Cassius Hirst, offers a one-of-a-kind technical fabric shirt, available in both black and white, and sporting Cassius Hirst’s signature brands, a mask and brain scan, both indicative of unity and union.
Each limited-edition Timecapsule item has a unique serial number and is supplied in packaging unique to the object it holds. The linked NFT will only be given out when the actual product is purchased; it will not be sold separately.
Prada wants to quadruple its shares at the first Timecapsule drop, which is scheduled for June 2 at 9 a.m. ET.
Prada has also announced the launch of Prada Crypted, the NFT platform on Prada.com, and the brand’s new Discord channel, a place to exchange ideas and find inspiration, uniting the worlds of fashion, art, architecture, film, music, the Web3, and more.