The NoMo SoHo hotel and its owner, Sapir Corp Ltd., have announced the launch of their first NFT initiative, making the hotel the first in the United States to offer customers a creative new way to book stays using blockchain technology.
The elegant 26-story, 264-room NoMo SoHo, managed by Highgate, is the tallest building in the SoHo area, boasting breathtaking views of the city skyline and housing the neighborhood’s iconic NoMo Kitchen restaurant and the newly launched cocktail bar Nina’s x Liquid Lab.
Using SolidBlock’s platform and technology, NFTstays, a selection of specially curated NFTs available on OpenSea, are packaged with three- to six-night stays at NoMo SoHo:
- 3 Night Package (Sun – Tues) – Priced at 0,41 ETH, or $848,89 (at the time of writing).
- 3 Night Package (All Week) – Priced at 0,52 ETH or $1.074,66 (at the time of writing).
- 6 Night Package (All Week) – Priced at 0,97 ETH or $2.015,74 (at the time of writing).
Through the purchase of an NFT depicting a recognizable part of the iconic hotel, guests can get exclusive preferred rates at competitive prices.
In addition to the plush guestrooms with floor-to-ceiling windows and a range of luxury amenities, booking an NFT provides additional perks such as late check-out, complimentary breakfast, and a welcome amenity.
Sapir, the owner of NoMo Soho, has teamed up with SolidBlock, a renowned real estate tokenization platform, to create a limited-quantity NFT offer. Guests will have the unique chance to secure exclusive NFT member pricing and advantages for their forthcoming stay without being bound by a certain date.
“We’re incredibly proud to be the country’s first hotel to helm this new frontier,” says Alex Sapir, Chairman of Sapir Corp Ltd. “Our NFT offerings will provide NoMo SoHo a competitive edge and more importantly, flexibility for each of our discerning guests. As demand for the use of digital assets and digital currency increases across the globe, we are once again proud to serve as industry leaders. Through our partnership with SolidBlock, we are modernizing our practices to accommodate tech-savvy audiences while laying the groundwork for the future of real estate, just as we’ve done with record-breaking sales at Arte in Surfside.”
“We are creating a new reality in the hospitality arena by providing an innovative and attractive experience to our guests. The guest will be able to secure the rates and simultaneously enjoy a secondary market reflecting the increasing demand for room nights and the revamp of the New York hospitality market post COVID. Making the connection between tangible services and non-tangible assets is an initiative which we intend to continue and develop offering many more advantages to the limited number of NFT holders that will choose to join us,” said Sharon Raz, CEO of Sapir Corp Ltd.
“The NFT market will grow and shift to utility solutions,” explained SolidBlock CEO and Co-Founder Yael Tamar. “SolidBlock is reframing how we use NFTs by creating practical use cases using NFT technology to bring unique value to the hospitality sector and its guests. NFTstays helps hotels leverage Web3 blockchain technology to give their guests additional options and flexibility. This program will give the NoMo Soho an edge that will increase revenue and hotel occupancy rates.”
For additional information about NFTStays, please visit https://www.nomosoho.com/nft/.
