Nissan has announced a new venture into Web3 with the launch of “Passport,” a platform combining non-fungible tokens (NFTs), rewards, and interactive digital experiences.
Participants can join the program by getting a membership NFT based on the Polygon blockchain. These NFTs, or IDs, come in four designs — Futuristic, Performance, Classic, and Smart Life. Each ID serves as a digital identity within the experience and evolves based on user activity.
Users start with the “Pioneers” role but can unlock new roles through participation. These roles grant access to various rewards and digital experiences.
The NFTs themselves depict a car and a ring and change in appearance as users engage, such as by commenting or interacting in Nissan’s planned Discord community, set to launch on January 21, 2025. Increased activity levels allow participants to unlock further rewards and experiences.
Nissan will also introduce the Passport Beta, a digital wallet designed for the program. This wallet will support token storage earned through user activities. Access to the beta is limited to 5,523 participants, selected via lottery from existing Nissan ID members starting January 2025.
This move is part of Nissan’s broader efforts in the Web3 space. The company has widely explored the metaverse and NFTs in recent years.
In 2022, Nissan launched the “ARIYA Metaverse” campaign, showcasing artistic interpretations of its ARIYA model in the metaverse. That same year, it collaborated with Grease Monkey Games to release its first NFT for the Polygon-based game Torque Drift 2 Motorsport.
Last year, Nissan introduced the Hyper Punk concept car at the Japan Mobility Show 2023. It was also featured in Fortnite’s metaverse within a branded space called “Electrify the World.” In March 2024, Nissan used the metaverse for traffic safety education, incorporating heritage car models in an immersive learning environment.
