To honor the debut of the TRIX® Breakfast Cereal brand in the Middle East and North Africa, Nestlé has launched its first NFTs on OpenSea.
The NFTs depict a glass ball with Dubai’s “Burj Khalifa” skyline, the new breakfast cereal brand within. The NFT also features ‘The TRIX® Rabbit,’ which is an icon in the breakfast cereal world, dating back to the 1950s.
From March 18 through May 13, the TRIX® Globe will be auctioned off in a unique limited series of just two NFTs at https://opensea.io/NESTLEBreakfastCerealsarabia, with 100% of the earnings going to charity.
“We are excited to announce that TRIX® is the first and only breakfast cereal brand in the world to have launched its own NFT series – showcasing how daring and adaptable our brands are,” said Bahaa Boulmona, Brand Manager Cereal Partners Worldwide, Middle East & North Africa.
