A God Amongst Men, the upcoming film based on Muhammad Ali’s visit to Tyneside in 1977, will have an NFT collection launched by Studio Pictures and director James Newton.
The NFT collection, created in collaboration with a renowned British comic artist, is set to be released at the end of July 2022. It will feature 11 hand-drawn cartoon characters based on characters from the film called The Skidz.
Rare features will be revealed once all the NFTs have been sold, according to Studio Pictures.
Each NFT will have a “unique physical perk” related to the film production, such as the opportunity to tour the set, get limited edition items, or attend the cast and crew screening.
Early on, the producers will be able to build a fan base that will be able to engage in shared 3D environments with their own NFT collectibles.
Pre-production will begin in August, with filming finishing by the end of the year.
Newton said: “A God Amongst Men is based upon the true story of how one man, Johnny Walker, outrageously claimed that he would bring Muhammad Ali to Tyneside in 1977 to save a boxing club from closure. Johnny was instantly ridiculed, and he became a laughing stock. But Johnny didn’t give up on his dream. He found the people to help make the impossible possible. I will be channelling my own inner Johnny Walker when we launch our NFT.”
“The potential for NFTs to completely change the landscape of film marketing is here,” he adds. “Filmmakers need to wake up to the seismic shift that has been happening with NFT assets over the last year. NFTs are game-changing for indie filmmakers. We can now build a community and an audience for our film before we have shot a single frame and that same audience will be part of our journey from day one.”
Samahoma Media Advisors has secured funding for the creation of the NFT collection through the Insight Media Fund.
Samahoma Media Advisors (SMA) CEO Bob Clarke, added: “Properly planned and executed, with strong creativity harnessing their potential for connectivity, NFTs offer multiple ways to elevate the relationship between super-fan audiences and the music, movies, new literature and other arts and entertainment they love. James Newton has understood that and as a result we were happy to source the finance he needed to create the collection.”