Made-to-order beverage chain Kung Fu Tea announced its first utility-based NFTs to celebrate National Bubble Tea Day.
On April 30th, 2018, the company established the world’s first National Bubble Tea Day, paving the way for the global growth of the bubble tea culture.
This year, Kung Fu Tea decided to do things a little differently by entering the metaverse with “BobaSpace,” and launching its first NFT collection.
The collection, dubbed “Kung Fu Tea Fighting Boba Club,” comprises 8,888 unique hand-drawn generative NFTs on the Solana blockchain, the world’s quickest blockchain and crypto’s fastest-growing ecosystem.
Kung Fu Tea is the first food and beverage QSR brand to introduce an NFT collection with real utilities and lifelong rewards redeemable on the Kung Fu Tea mobile app, website, and in 350 locations throughout the country, including lifelong drink discounts, experiences, and loyalty program benefits.
The NFTs, created by artists on the Kung Fu Tea Marketing team, feature exclusive digital art collectibles with real-life utilities and will be available for minting on May 22, 2022 through the website Kftboba.space/nft.
“We are launching Kung Fu Tea Fighting Boba Club to announce our official intro into the Metaverse, as we create the Bobaspace. The NFT initiative is part of our first and most important step in the Bobaspace. We want to connect the Metaverse to the real-life boba experience and reward our boba-loving community,” says Mai Shi, Marketing and PR Lead for Kung Fu Tea. “We’ve seen a lot of fashion brands and even food & beverage brands jump on the NFT hype, offering NFT as collectibles. But we want to offer the Kung Fu Tea Fighting Club NFT holders not only utilities but lifelong utilities. We picked specifically to launch the NFT collection on Solana because we want to guarantee the transnational speed and offer a low cost for our community.”
