Kraft Foods, one of North America’s leading consumer packaged food and beverage corporations, has submitted a trademark application for “The Wienermobile” in order to join the metaverse and the realm of non-fungible tokens (NFTs).
The Wienermobile, a fleet of motor vehicles styled like a hot dog on a bun and used in the United States to promote and market Oscar Mayer goods, debuted in 1936 and quickly became a national icon; now, after 86 years, it’s time to put it back on the road, but this time it’ll be a digital road.
According to the application, which was filed with the USPTO on October 12, the company intends to provide:
- Virtual food and beverage products;
- Online virtual restaurants featuring actual and virtual foods.
The news was shared via Twitter by trademark attorney Josh Gerben.
The Weiner Mobile is headed to the metaverse.— Josh Gerben (@JoshGerben) October 17, 2022
Kraft Foods has filed a new trademark application for the Weiner Mobile itself claiming it will be used to offer:
1. Virtual food and beverage products
3. Virtual restaurants@Weinermobile #Web3 #Metaverse #NFTs pic.twitter.com/0KxIAyRICy
This submission comes after Kraft Foods submitted trademark applications for “Kraft,” “Jell-O,” “Kool-Aid,” “Velveeta,” “Lunchables,” “Oscar Mayer,” and “Philadelphia” for metaverse and NFT purposes in June.