The multinational insurance company Axa France has announced its foray into the metaverse with “Axadia.”
The virtual space — housed on The Sandbox metaverse — would allow visitors to learn about Axa’s aims and values through missions and games.
The Axadia virtual space is spread out over several floors: a recruitment area with tests of resilience and courage; an innovation space that encourages workplace collaboration; an adventure on the rooftop, which showcases AXA France’s commitment to society and the environment; and a museum tracing the company’s history.
The virtual experience also includes a secret level that users will be able to discover at the end of the adventure. The final floor embeds an NFT that displays an AXA-branded shield, which 25 randomly selected participants will be able to keep in their wallets.
If 10,000 people complete the AXADIA experience by March 1, 2023, Axa will also donate 10,000 euros to Emmaüs Connect — a French NGO dedicated to making ICT an essential part of socio-economic integration.
The insurance company has already seen other divisions involved in Web3 before; last September, Axa Hong Kong acquired a 3×3 LAND to provide consumers with immersive virtual experiences through The Sandbox.
As well as Axa, other insurance companies have taken steps to mark their presence in the metaverse. In the case of Nationwide Mutual Insurance and Prudential Financial, both filed trademark applications for metaverse and NFT-related purposes.