Global hospitality company Hilton has unveiled a new digital art and NFT pilot program at select New York City properties that will include seasonally shifting, curated art collections from the world’s best digital artists.
Hilton will install digital artwork in guest rooms and public spaces at its iconic New York Hilton Midtown and Conrad New York Midtown properties in collaboration with Niio Art, a company at the forefront of the growing digital art and NFT trend that provides access to the highest quality digital art from thousands of leading contemporary artists and galleries.
The NFT pilot program enables Hilton to investigate an increasingly popular media in order to provide even more value to its guests. Guests will be able to enjoy the digital artwork in hotel public spaces and guest rooms thanks to the partnership with Niio Art, with the option to take home select works as part of a given art streaming subscription service or NFT giveaway.
Hilton’s new digital art program will include a specially selected collection of kinetic art pieces from some of the medium’s leading artists, which will be viewed on digital displays in public spaces and bedrooms, as well as exclusively commissioned NFT works.
New York Hilton Midtown and Conrad New York Midtown hotels featured the collection in conjunction with NFT.NYC 2022, the world’s premier annual non-fungible token conference, which was held in New York City (from June 21 to 23).