As part of Pride Month this year, Givenchy Parfums is launching an NFT to support the LGBTQIA+ community.
The brand has opted to collaborate with Amar Singh, a London gallery owner, and the Rewind artist collective to produce a digital artwork that will be auctioned to assist the Le MAG Jeunes organization.
Rewind Collective’s artwork for Givenchy Parfums, titled “Pride,” is a sequence of animated portraits reflecting variety, the assertion of individuality, and the battle for equal rights.
Givenchy’s commitment to a more diverse, more inclusive, in short, more universal kind of beauty was expressed through the collective’s digital reinterpretation of innovative photos in the colors of the Rainbow Flag.
The NFT is available in a limited edition of 1952 copies on the Veve platform. The revenues from the sale will be donated entirely to the Le MAG Jeunes organization (Movement for the Assertion of Young Gay, Lesbian, Bi, and Trans People).