LOS ANGELES, CA – January 27, 2022 – As part of its commitment to connect with its audience in new and unique ways, Fuse Media, a Latino-owned, multicultural-focused entertainment company, announced a new partnership with ThetaDrop, an environmentally friendly and 100% green NFT marketplace, to launch an exclusive series of NFTs.
Fuse’s first NFT drop features Afro-Latina musician, activist, entrepreneur, and reality star Amara La Negra and her Fuse series, Don’t Cancel Me with Amara La Negra, which has its season finale Wednesday, February 2 on Fuse and Fuse+.
Amara, an international star who rose to fame as a child actor starring in the Spanish-language series Sábado Gigante and later became the breakout star of Love & Hip-Hop Miami, will launch the project with a Livestream where fans will have the exclusive opportunity to chat with her about the NFT series, which will drop at 1 pm PT on Friday, January 28.
The NFTs have been developed in association with Theta, the leading blockchain built for media and entertainment. Theta provides an end-to-end infrastructure for decentralized video and powers NFT and Metaverse platforms.
The second tier of NFTs will be Amara La Negra’s Digital Collection Cards which includes 10 different collectibles NFTs of Amara and Don’t Cancel Me show artwork, with the addition of special clips from the show to be airdropped to NFT holders at some point in the future.
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— FUSE TV (@fusetv) January 25, 2022
We’re partnering with @ThetaDrop to launch an exclusive series of #DontCancelAmara 🙅🏿♀️❌ NFTs featuring the one-and-only @AmaraLaNegraALN. #SaveTheDate 🗓📌 the first drop goes live: Friday, January 28th (will be available at https://t.co/gM3K4kPg9G)! pic.twitter.com/froe7YyDHW
“Fuse is always looking for new ways to create meaningful touchpoints for fans to connect with our shows and stars, and we are thrilled to be able to offer this unique and exclusive opportunity,” said Fuse Media CEO, Mike Roggero. “ThetaDrop has a proven expertise in this exciting, nascent field and we’re looking forward to this being the start of a longstanding, successful partnership in the NFT space for our viewers and our talent.”
Part of the proceeds of the NFT sales will be donated to the Voto Latino Foundation, a grassroots political organization focused on educating and empowering a new generation of Latino voters, as well as creating a more robust and inclusive democracy. The Voto Latino Foundation and Fuse Media partnership date back to the 2008 U.S. presidential election.
Most recently, Fuse Media and Voto Latino Foundation joined forces in a multiprong campaign to encourage participation in the 2020 general election during which Voto Latino Foundation President and CEO María Teresa Kumar participated in Fuse’s Townhall: Our Votes Matter hosted by Amara La Negra. Fuse and VL also partnered to create a television special Fuse Town Hall: The Georgia Run-off Election.
ThetaDrop’s previous artist campaigns include Katy Perry, World Poker Tour, and ONE Championship. As compared to other platforms, ThetaDrop features a lower barrier of entry for new NFT buyers by allowing purchases via credit card, in addition to their TFuel cryptocurrency.
Additional NFT drops from the Fuse and ThetaDrop partnership will be announced later this year.
“We are incredibly excited to collaborate with Fuse Media on new ways to create meaningful connections between their stars and fans,” says Mitch Liu, CEO of Theta Labs. “Their commitment to providing an underserved, diverse audience with culturally relevant and engaging content is invaluable, and our NFT launch with Amara La Negra will be the first of many projects where we provide unique experiences for viewers.”
About Fuse Media
Fuse Media is a Latino-owned, multi-platform entertainment company dedicated to documenting and celebrating our increasingly blended America through engaging and vibrant storytelling. With a portfolio of award-winning original content and a growing global footprint, Fuse strives to authentically reflect the world of its young and diverse audience, pioneering a multicultural and creative destination. The Fuse Media family includes Fuse, Fuse+, Fuse Backstage, Fuse Beat, FM (Fuse Music), Fuse Sweat, fuse.tv, and Fuse Content Studio, its in-house production arm, as well as a growing branded content and live events business. For more information, visit www.fusepress.tv
About Theta Labs, Inc.
Theta Labs pioneered Theta Network, the next-generation video and entertainment blockchain, and THETA.tv, a leading decentralized live streaming platform. Theta infrastructure enables existing video platforms to drive incremental revenues and reduce content delivery CDN costs while end-users are rewarded for sharing their bandwidth to relay video on any PC, mobile, Smart TV, or IoT device. Most recently, the company launched ThetaDrop NFT marketplace in partnership with the World Poker Tour, Katy Perry, Jukin Media, and Fuse Media aiming to disrupt the digital collectibles industry.
