Swiss luxury watch company Frederique Constant, founded in 1988 by Dutch entrepreneurs Peter Stas and Aletta Stas-Bax, has triumphantly joined the realm of non-fungible tokens (NFTs) by selling its collection in less than 48 hours.
In honor of the 10th anniversary of its Classics Worldtimer Manufacture, the watchmaker teamed with luxury NFT marketplace Exclusible and multi-talented 3D NFT agency Rarecubes to produce and sell a series of 888 Time to Travel watch NFTs.
Exclusible announced on Twitter that Time to Travel NFT watches, which launched on May 28, sold out in 48 hours. They were available in several designs, starting at 0.123 ETH ($1,901.59 at the time of writing).
Launched last Saturday, the Time To Travel Worldtimer NFT collection is now sold-out! You can still find NFTs on the secondary market: 👉 https://t.co/kDxrtoFazz.— Frederique Constant (@FrederiqueConst) May 31, 2022
Yesterday we unveiled the city behind the NFTs as well as their rarity. Saturday we will unveil the final NFTs. pic.twitter.com/bVL9u1hn3A
Two days ago, the NFTs, which were mysterious at the time of sale, were revealed.
The series is a virtual recreation of the Worldtimer roots. Each of the 24 reference cities shown on the dial’s outer ring – which symbolizes the 24 time zones – has been assigned a certain number of NFTs, and the watches are placed in settings that evoke that city’s architectural and aesthetic characteristics.
Because certain cities and watches are rarer than others, their worth varies. The rarer the city, the more perks are accessible. For example, being the birthplace of Frederique Constant, Geneva is the most exclusive city, with just 10 NFTs allotted, potentially making them the rarest to collectors.
OpenSea is now serving as a secondary marketplace for those who missed the drop.