Italian women’s fashion label PINKO has made its Web3 debut with the release of its first “Meta Love Bag” NFT collection.
The company wanted to bring its brand values to Web3, starting with a metaphysical interpretation of its signature bag, which was turned down in several versions.
The initiative made its debut in Paris, at Viva Technology 2022, the annual kermesse of the technological world, where the project’s first three artworks, which are divided into ten unique artistic expressions in total, were presented.
The Viva Technology pavilion is an interactive concept store that combines traditional and digital shopping experiences.
The first three artworks from the collection, created by 3D artist Umberto Daina, art director of Mirror, a project partner digital agency specializing in the development of assets and experiences in the field of Web 3.0, were presented here, as previously indicated. Luxochain, the industry leader in the creation of NFT for the fashion and luxury industries, has also joined PINKO on this adventure.
Through NFT and metaverse experiments, the cooperation with Mirror and Luxochain intends to bring to reality experiences capable of adding a new dimension to the purchase of a physical object.
This is why PINKO intends to create an ecosystem, a meta-commerce, based on the NFT collections, around which a new and linked label community will be built, with unprecedented virtual spheres created, exclusive parties, digital and live events organized, and future drops acquired.
