Ernst & Young (EY), one of the Big Four accounting and consulting firms, has integrated emerging technology into its recruitment process. The company now allows candidates to practice interviews in the metaverse before participating in a real one.
Once applicants reach the interview stage, they are sent a link to access “eVe,” an artificial intelligence-powered avatar.
Built using OpenAI’s GPT-4 language model and content specific to EY, eVe provides candidates with a realistic preparation experience. It answers questions and offers insights about the company, helping candidates get ready for their live interviews.
eVe is available to candidates throughout the recruiting process and can also be used after the first interview.
EY introduced eVe last month. Candidates have been spending 15 to 20 minutes interacting with the avatar, using the opportunity to ask questions and receive follow-ups, said the global lead of EY’s Metaverse Lab in an interview with Business Insider.
The use of AI and the metaverse in education and training contexts is not new.
In May, the Hong Kong University of Science and Technology implemented AI-generated teachers, including a virtual Albert Einstein, to enhance academic engagement.
Earlier, in April, Meta announced a virtual reality product for educational purposes, designed to provide teachers with tools for immersive learning.
Several institutions have also embraced metaverse-based learning environments. For instance, Northlands College, King Saud University, Florida A&M University, and the University of Salford have all launched virtual campuses to complement traditional education methods.
The adoption of the metaverse in education is gaining traction. According to Statista, the metaverse education market is projected to reach $2.5 billion in 2024, with an expected compound annual growth rate of 46.14% through 2030. By the end of the decade, it could reach a market volume of $24.7 billion.
