The Walt Disney Company has joined forces with Apple to bring its popular Disney+ streaming service to Apple’s newly unveiled virtual reality (VR) headset, called “Vision Pro.”
At the Worldwide Developers Conference on June 5, 2023, Apple showcased the Vision Pro, a cutting-edge VR headset expected to hit the market next year. Coincidentally, this announcement aligned with the news of Meta’s forthcoming VR headset, the Meta Quest 3.
Priced at $3,499 per device, Apple’s VR headset boasts advanced features such as real-world video integration with virtual environments, more than a dozen cameras for precise head and hand tracking, and real-time 3D mapping.
During the same conference, Disney CEO Bob Iger appeared to announce the partnership between Disney and Apple. He highlighted how the Vision Pro headset will enhance the Disney+ viewing experience for users, who will gain access to the streaming service as soon as the device launches.
To demonstrate the capabilities of the Vision Pro, a live demo showcased a three-dimensional visualization of a basketball court and an immersive National Geographic application that transported viewers underwater.
Disney has been at the forefront of embracing the Web3 era. In September 2022, former Disney CEO Bob Chapek hinted at Disney+ evolving into an immersive lifestyle platform, offering virtual reality experiences of theme park rides. In October of the same year, Disney Music Group collaborated with the virtual shop platform Obsess to launch the Disney Music Emporium, a virtual music experience, in celebration of Disney’s 100th anniversary.
Disney’s journey into the world of Web3 began in 2021 with the release of an NFT (non-fungible token) collection called “Golden Moment” in collaboration with VeVe, a digital collectible company. This was followed by the “Steamboat Willie” Mickey Mouse NFT collection.