Caribbean resort chain Blue Diamond Resorts is bringing its newest property to the metaverse.
The featured resort is the Royalton Splash Riviera Cancun, boasting over 1,000 suites, a water park, and a selection of over 10 restaurants.
The company has turned the property into a virtual reality experience, providing lifelike 3D scenarios. Customers can now don VR headsets like the Meta Quest or use their desktop or mobile devices, access the website, and select the “Virtual Tour” option to explore the property before making a reservation.
The virtual tour offers a 360° viewing experience from various angles. There’s an “aerial view” that simulates a drone’s perspective, allowing guests to explore the resort from above. The 3D aerial view map also integrates interactive pinpoints, enabling users to explore facilities such as bars, swimming pools, and more with a simple click.
The metaverse tour also offers an immersive 360° 3D perspective of the main lobby, rooms, and suites. Customers can virtually explore various room types, such as the Luxury Junior Suite or the Luxury Chairman Suite, and make reservations based on their preferences or needs. Users can even step out onto the balcony to assess the room’s view.
The metaverse experience extends to virtually exploring meeting and event rooms available for business gatherings, in addition to all the amenities and facilities, including the fitness center and the main theater.
Alejandro Rodriguez del Peon, Director of Marketing & PR for Blue Diamond Resorts, said, “With the increasing popularity of virtual experiences, we’re constantly seeking fresh ways to assist travelers in exploring our properties and gaining a better understanding of their features.”
This represents the second instance where the chain has introduced a metaverse experience for potential guests. Last year, a similar experience was released for another Blue Diamond Resorts property, Planet Hollywood Beach Resorts in Cancun.
Resorts and the real estate industry, in general, are increasingly embracing the metaverse to provide immersive experiences to vacationers and potential homebuyers, making it simpler to explore and book even from a distance.
Just last month, Mahindra unveiled an innovative metaverse home-buying experience, allowing virtual house tours. In 2022, NTRY, a Canadian startup, launched a platform to streamline showcasing, advertising, and selling real estate properties in the metaverse.