Beretta, the well-known Italian firearms manufacturer, is marking its 498th anniversary with the launch of its first-ever non-fungible token (NFT) collection.
Known as “W3bicons,” the collection features 20 AI-generated and 3D-modeled artworks, all inspired by one of Beretta’s most recognized products, the M9/92FS pistol. This iconic firearm has been a fixture in action films and video games over the years.
The collection is divided into two categories: Luxury and Pop. The Luxury collection consists of 10 artworks, including pieces such as “Golden Marble” and “Glow Porcelain.” These pieces aim to highlight Beretta’s tradition of pushing boundaries and experimenting with new technologies.
On the other hand, the Pop collection, which includes works like “Graffiti Velvet” and “Oceanic Blaze,” draws inspiration from the pistol’s influence in movies and pop culture, where it has become a cinematic symbol.
Carlo Gussalli Beretta, the company’s Digital Innovation Project Manager, described these artworks as representations of “the evolution of Beretta seen in an artistic perspective.”
NFTs from the collection are available for purchase through a dedicated webpage. Each piece in the Luxury collection is priced at 3 ETH, approximately $7,140 at the time of writing, while pieces in the Pop collection are listed at 1 ETH, or about $2,380 each.
As an additional incentive, buyers of the NFTs will have the opportunity to receive an invitation to Beretta’s 500th anniversary celebration, which will take place in 2026.
This marks Beretta’s first foray into the world of NFTs, a move that the company says aligns with its long-standing commitment to innovation while honoring its deep-rooted history.
