In a collaborative effort, Bugatti and Asprey, the world-renowned UK-based designer, manufacturer, and retailer of jewelry, gave life to the Asprey Bugatti La Voiture Noire artwork.
By combining design, art, and innovation, Asprey Bugatti La Voiture Noire is a physical sculpture and artwork fused with NFT designed and created by the Asprey Studio.
On June 30th, La Voiture Noire was auctioned off by leading auction house Phillips and sold for £378,000 ($453,868).
The auction of an unusual automotive masterpiece: the one-of-one LA VOITURE NOIRE sculpture and accompanying NFT, stemming from the partnership between BUGATTI and @AspreyStudio, will be open to bidders on 30th June at @phillipsauction House in London. https://t.co/buja7GDF1A pic.twitter.com/EQq0mCaO0f— Bugatti (@Bugatti) June 27, 2022
The NFT buyer now has the option of ordering one or both of the following physical sculptures, which will be created by Asprey London Limited:
- a unique sculpture (1 of 1) of a “Bugatti La Voiture Noire “in original silver with 24K gold plated and rose gold plated finish, dimensions 120 x 55cm; and/or
- a unique sculpture (1 of 1) from the “Asprey Bugatti La Voiture Noire Collection” series with black finish, dimensions 120 x 55cm for an additional price to be agreed between Asprey London Limited and the buyer.
The NFT will enable the artwork to link to two physical sculptures in the blockchain, preserving provenance and authenticity.
“NFTs have ushered in the power to prove the provenance of a digital asset, radically transforming what was an alien landscape into familiar territory,” stated Asprey Studio’s Chief Creative Officer Ali Walker.