Animoca Brands’ Web3 project Mocaverse has partnered with non-fungible token (NFT) marketplace Magic Eden to launch a new platform exclusively for its community.
The platform, named “MagicMoca,” will allow holders of Moca NFTs, MOCA Coin, and Moca IDs, along with the Magic Eden community, to easily access curated gaming and intellectual property (IP) NFT project launches.
As part of the deal, MagicMoca will use MOCA Coin, Mocaverse’s native token, as the primary currency for its sale activities. Magic Eden will also accept MOCA Coin as one of the supported currencies on its marketplace.
Magic Eden plans to integrate Mocaverse products fully, enhancing user engagement by offering extra incentives. For example, users will receive a Diamond boost through Magic Eden’s native Rewards program when they purchase or list MagicMoca NFTs.
MagicMoca is expected to launch later in 2024, marking another step for Animoca Brands in expanding the Mocaverse ecosystem and promoting wider adoption of NFTs.
Since its inception in late 2022, Mocaverse has aimed to offer more than just NFTs.
The project began with the launch of an NFT collection of 8,888 profile picture (PFP) NFTs, providing access to educational and gaming content, and more.Within 48 hours, the collection generated over $5.6 million in volume.
Following that, Animoca Brands partnered with Rarible to create a dedicated marketplace for Mocaverse NFTs and secured $20 million in funding, led by CMCC Global, to further develop the project.
Recently, the company introduced “Mocaland,” a metaverse experience within The Sandbox, offering users a range of rewards, including NFTs.
Other notable initiatives include a partnership with CoinList to launch “MocaList,” a token launch platform for the Mocaverse community, and collaborations with top crypto wallets like OKX, Crypto.com, and Halo, expanding the reach of its ecosystem.