Last month, Rolls-Royce presented its Phantom ‘The Six Elements’ series at an exclusive gala ceremony in Dubai, UAE.
The series comprises six Rolls-Royce Phantom Extended Series II cars, each of which is customized with a unique painting by Sacha Jafri, a famous British artist.
Each of the artworks was inspired by one of the five elements of nature—earth, water, fire, wind, and air. The sixth, humanity, relates to Sacha Jafri’s legendary artwork, ‘The Journey of Humanity,’ which is the world’s largest canvas painting ever created.
The paintings are the result of a painting with a color combination that evokes the five traditional elements—such as the water artwork, which has green and blue tones.
Each car includes not only Jafri’s artwork, but also a one-of-a-kind NFT, which holders can hold or sell separately. Every time the NFT is traded, a royalty is deposited into a digital wallet, generating funds for future charitable donations.
At the launch, it was revealed that the initiative had already well exceeded its initial $1 million target for charity, with all six cars going to clients in Dubai and the rest of the Middle East.
While emphasizing values and the arts, the project also kept a close eye on technology and how the arts were migrating to the digital realm via NFTs.
It is a concept that several car manufacturers are pushing in Web3. For example, Microsoft‘s focus this year at CES 2023 was on the future of mobility and how the metaverse and virtual reality may eventually change the way people buy vehicles.
Meanwhile, BMW launched “i Vision Dee,” a metaverse automobile that represents the brand’s future vision of digital mobility, while Maruti Suzuki debuted ARENAVerse, a virtual car showroom where clients can explore vehicles and engage with sales representatives.