Trulieve Cannabis Corp., a premier and top-performing cannabis company in the United States, introduced its “4.20 for All” NFT collection today.
The collection will be available on April 2, at 1 pm EST, which is exactly 420 hours prior to April 20 (4/20), the nationally recognized cannabis holiday.
Each NFT features a distinct hand clutching a cannabis product. The campaign promotes the broad community and culture of cannabis, which encompasses all sorts of users and products.
The “4.20 for All” NFT collection comprises ten different creative digital artworks that highlight some of Trulieve’s most popular items on dispensary shelves.
There will be 42 copies of each, for a total of 420 items in the collection. Each NFT will be given for the first time at .042 Ethereum and each winner will get a quality, customized physical gift item.
Trulieve’s “4.20 for All” NFT Collection will be sold on the OpenSea marketplace and can be viewed at opensea.io/collection/trulieve-420-for-all.
All proceeds from the sale of Trulieve’s NFTs will go to the Last Prisoner Project, a non-profit organization dedicated to cannabis criminal justice reform and assisting in the release of the over 40,000 people currently imprisoned for non-violent cannabis convictions.
“The campaign connects to the inclusive, diverse, and celebratory narrative that ‘4.20 for All’ inspires,” said Valda Coryat, Trulieve’s Chief Marketing Officer. “Each illustrated hand is a hand raised supporting accessibility and social justice. From a chef to a hiker … from a yogi to a musician … from an astronaut to an alien and, yes, even sasquatch. We expect fans and collectors will be excited to own these NFTs.”